Categories
bad explanations science

If It Looks Difficult, It is Difficult…

… according to a new study from two psychologists at the University of Michigan at Ann Arbor, anyway.

This Scientific American article describes their elegant experiment to see how people react when something “feels” difficult. They presented two different groups of college students with printed instructions for a regular exercise routine. While the wording was the same in both sets of instructions, one group received instructions printed in a hard-to-read Brush font (a font that looks like brush strokes) while the other group received instructions printed in good ol’ fashioned Arial.

The results were crystal clear. People who received Arial instructions were more enthusiastic about the exercise routine than the Brush font folks, and predicted it would be much easier. The psychologists tried the experiment again using a sushi roll recipe and saw similar results.

From the article:

Apparently the students’ brains mistook the ease of reading about exercise for the ease of actually doing push-ups and crunches, and this misunderstanding motivated them to think about a life change. Those who struggled through the Japanese brushstrokes had no intention of heading to the gym; the reading alone tired them out.

There you have it — scientific evidence that when you’re explaining something, even peripheral confusion can make the content of your message seem more complicated.

[via Workplace Learning Today]

Categories
cutaway exploded how-to illustration isometric machines

Roll Your Own Technical Illustrations

If you’re so inclined (and own Adobe Illustrator), VECTORTUTS will show you how to make professional-grade exploded isometric technical illustrations* to explain whatever machine you like.


Isometric Exploded Guitar

*These are the types of diagrams used in patents and other technical illustrations. Isometric, in this case, means a representation of a three-dimensional object in which lines that are parallel in the three-dimensional world are represented as parallel lines in a two-dimensional drawing. In other words, the style ignores the law of perspective that says parallel lines will appear to converge at the horizon line (as seen in Q-Bert and the Sims). Exploded means the individual pieces of an object are separated, so you can see how they all fit together (as seen in product assembly manuals).

[via Drawn]

Categories
history how-to illustration

Growing Treasury of How-To Illustrations

If you like vintage how-to illustrations, keep an eye on the new site howtographics.com. There are a few gems there already.


How to Talk on the Phone


How to Turn Right

I’m thinking about turning these into stickers and making other people’s houses, cars and places of business more user-friendly.

[via Kottke]

Categories
comics presentations Scott McCloud video

Scott McCloud TED Talk

Wow, turns out Scott McCloud is an explainist renaissance man. I’m a huge fan of his three explanatory comic books about comics, and now I see he delivers a heck of a presentation too.



This 17-minute talk is mostly a summary of key thoughts on comics, especially their future on the Web. I was already familiar with these ideas from McCloud’s books, but his presentation delivery style got me excited about them all over again. I really like the way he synchs his words with changes in his slides. The effect is similar to the continual seamless hand-off between words and pictures in comics. Very engaging.

Categories
Common Craft

Lee’s Explainers to Watch in 2009

Over at the Common Craft blog, Lee LeFever has posted a great list of explainers of interest.

(And I’m not just saying that because Explainist made the list, though we sure are thrilled to be included.)

Categories
animation diagrams history icons video

History of the Internet

The animated icon style of this history of Internet technology is effective, and oh so crisp.

History of the Internet from PICOL on Vimeo.
The movie is a showcase for Pictorial Communication Language (PICOL), German designer Melih Bilgil’s “project to find a standard and reduced sign system for electronic communication.” The idea is to come up with an extensive icon set open to anyone communicating through diagrams. The Picol site is partially under construction, but includes a blog with more information.

[via ReadWriteWeb]

Categories
bad explanations good explanations writing

Vintage Hate for Corporate Speak

On Writing Well, William Zinsser’s excellent classic writing guide, has a great chapter on the pitfalls of institutional writing. My copy is the 1982 edition, but it reads like it’s hot off the blogosphere:

But just because people work for an institution they don’t have to write like one. Institutions can be warmed up. Administrators and executives can be turned into human beings. Information can be imparted clearly and without pompous verbosity. It’s a question of remembering that readers identify with people, not with abstractions like “profitability,” or with Latinate nouns like “utilization” and “implementation,” or with passive-verb constructions in which nobody can be visualized doing something (“pre-feasibility studies are in the paperwork stage”)

Zinsser refers to even older hate, George Orwell’s 1946 essay, “Politics and the English Language.” To make his point, Orwell took this famous passage from Ecclesiastes:

I returned and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, no yet riches to men of understanding, no yet favor to men of skill; but time and chance happeneth to them all.

and institutionalized it:

Objective consideration of contemporary phenomena compels the conclusion that success or failure in competitive activities exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable must invariably be taken into account”

Most of the chapter describes Zinsser’s adventures teaching a roomful of school principals to stop sending incomprehensible, “formal” notices home to parents. Good stuff.

Zinsser concludes the chapter with an earnest plea, which I enthusiastically second:

“If you work for an institution, whatever your job, whatever your level, be yourself when you write. You will stand out as a real person among the robots…”

Categories
books computers history

How It Works… The Computer

Boing Boing Gadgets posted this funny bit of explanation humor — a reworking of a 1979 book explaining computer technology.

How It Works... The Computer

The original is fun too, even aside from the entertainment value of clunky hardware and 70s office-wear. I’d like to find some more books from this seres (published by Ladybird Books). Thanks to reduced smoke and mirrors, it’s usually easier to understand core concepts by examining older versions of technology.

I particularly like this tidy illustration of binary code:

Binary Code
Categories
books good explanations illustration kids science

Last minute Explainy Gift Idea: The Way We Work

I’ve been enjoying David Macaulay’s new book, The Way We Work: Getting To Know the Amazing Human Body. As in his 1988 classic The Way Things Work (and revised 1998 edition, The New Way Things Work), Macaulay explains his subject through well-crafted illustrations and text.

My parents bought me The Way Things Work when I was 12, and it turned out to be one of my favorite books of all time. So I’m very happy to see Macaulay at it again. And sheesh, what a subject. I’ve explained aspects of human physiology before, and it’s a killer. It will be great to have this master explainer’s effort on the reference shelf.

Way We Work Respiratory and Circulatory Coaster

There are many things to love about Macaulay’s work. Just a few:

  1. He uses witty and helpful visual metaphors, but never lets them take over. Some of the machines in The Way Things Work are giant-sized, with little people and mammoths operating them. This subtly makes very small things less intimidating and makes explanations more memorable. But Macaulay doesn’t bend over for the metaphor by tacking on a story-line or the like. The new book sometimes uses the same small-people technique (sans mammoths), but Macaulay resisted the urge to cast the whole thing as a Fantastic-Voyage-style tour of the body. Instead, he deploys a metaphor only when it works (for example, the above drawing showing the circulatory and respiratory systems as a roller coaster). For some body parts, he draws straight-forward anatomical pictures.
  2. He starts with the core components and works his way up. In The Way We Work, he opens with an explanation of atoms, so he can explain molecules, so he can explain proteins and acids, so he can explain cells, so he can explain body parts and functions. Lesser physiology overviews jump straight to labeling the parts of the body, in “the hip bone’s connected to the thigh bone” style. But if you don’t understand DNA and cells first, knowing terminology won’t help you understand anything significant about the body. It’s nice that he lays a foundation of fundamentals.
  3. He respects expertise but is not an expert. His extensive research included consulting with several physiology experts, and even observing operations. He also brought a science writer, Richard Walker, as a co-author. This is an ideal combination — as a reader, you can count on the book’s accuracy, but the explainer can relate to your layman’s ignorance. Macaulay went on a six-year journey to understand the body, using only standard-issue, non-doctor knowledge, and this is his report on what he found out.

I noticed there are some lukewarm reviews from Macaulay fans on Amazon. The main two complaints so far are that the colored illustrations fall short of his past work and that the text is too advanced for kids. There’s something to both of these points, but I think Macaulay had good reason to make these choices. I do like the aesthetic quality of the hard ink lines of The Way Things Work better than the fuzzier colored-pencil style in The Way We Work. But biology doesn’t have the hard lines you see in machinery, so his approach makes sense to me. Here’s artwork from each, side by side:

The Way Things Work and The Way We Work

As for the age-appropriateness, I expect Houghton Mifflin is responsible for marketing this as a kid’s book. Macaulay told NPR that he didn’t have any age in mind for his audience, but wrote it for himself (adding “I don’t know how to do it any other way.”) To me, it seems like his priorities were to be explicit, thorough, and accurate. In any case, the book will certainly be tough for younger readers, but that’s inherent in the subject matter. Better to challenge some readers than dumb it down, I’d say.

Categories
art diagrams machines

Crank Up the Seasons Greetings Machine

I really like this explainy patent theme 1971 Christmas card by cartoonist Roy Doty (click for the full version).

Seasons Greetings Machine

The online cartoonist magazine Hogan’s Alley has many more cool cards and an interview with Doty here.

[via Drawn]